HOW TO SUCCESSFULLY MARKET YOUR COMPANY IMAGE, YOUR BRAND AND CORPORATE COMMUNICATIONS
with Charlie Gunningham
CPD Elective - Sales Focus
Charlie's Bio -
Manager, REIWA.com
Has worked in education/training institutions for 23 years
Delivers all internet marketing, facebook/twitter CPD courses for REIWA Learning
CoFounder of aussiehome.com (est. 1999), which was acquired by REIWA in July 2010
Adjunct MBA Lecturer in eCommerce for UWA Business School (since 2001)
Apart from the aussiehome.com web site itself, has designed and built over 200 real estate web site
Who should attend:
Charlie Gunningham
This course is aimed at Senior Managers, Principals/Licensees and CEO's
What the day will involve:
Fast-paced & interactive sessions; direct tips from someone actually doing this stuff for real
The Internet
- what is it? historical perspective, how it works, basic web techniques, latest stats & trends
Online Databases & CRM Systems
- what they are, what they do, the options, off the shelf products, customising them, having your own online CRM, how to use them
Your own web site
- your company & your own, good design basics, structure, searching and results, what users want in a real estate site, good sites and bad, practical uses, options, the build process, REIWA template sites, REIWA customised sites, DIY, XML feeding, linking to client databases, alerts, the power of your own site, features and options, growing your online community
How to build traffic to your site(s)
- mentality, whole office approach, free techniques, word mouth promotion, paid for techniques, blanket marketing (not advised), what works and what does not
Search Engine Marketing 1
- search engine optimising tips (how to get high on Google), how search engines work, what Google sees, how to avoid ‘search engine marketing snake oil salespeople
Search Engine Marketing 2
- Pay Per Click – Facebook Ads, Google Ads, Yahoo Ads, results based ads
Other websites
- portals, Google Base, free sites, RSS feeds, local, national and international; movements and who’s doing what, trends and likely future changes
Social Media 1
- blogging, the cornerstone of Web 2.0; commenting, how to blog, having your own blog, the benefits with search engines, PR & branding, communicating. Your ‘own radio station’. Podcasting.
Social Media 2
- the immense power that is in Facebook, Youtube, Twitter, Flickr and the like – how to use these sites in a business sense to reduce advertising costs, raise your profile, contact clients
Conclude
wrap up and take away's (what are you going to do about this tomorrow?)
Course Outline
At the end of this action-packed day, you should be able to:
1. better understand the power of the online media,
2. see many ways to return the media power to yourself
3. cut ad costs
4. contact more people more easily in less time
5. improve your PR/message
6. build more traffic to your own site
7. create a real online community
8. motivate your staff (esp Gen Ys)
9. drive more sales and profits
10. maybe even have some fun along the way
Modes of Learning available
Face to Face
Certification and Elective Compulsory Points
A certificate of attendance will be provided.
Accrues 7 elective CPD points.
REBA approval no: RL151
Duration
1 day (Lunch provided)
Dates
Monday 20 September 2010
Time
9.00am to 5.00pm
Venue
REIWA Learning
211 Hay Street
SUBIACO WA 2008
Investment
Member discounted price
$268
Non-members
$310
Refund Policy
Participants who enrol and withdraw from this course prior to its commencement may be entitled to a part refund. Refunds are provided on a sliding scale based on the amount of notice you give. For full details, please refer to REIWA's refund policy
